Engineering for Agencies

Over fourteen years delivering software across digital agencies, startups, and enterprise teams. I help businesses bridge the gap between AI hype and practical workflows.

Beny AbedianBeny Abedian
MisterSpex, BerlinSenior Software Developer
CavrocCo-Founder · Board Member
SportsbetSenior JavaScript Engineer
CashtivityTechnology Lead

I have been delivering software for over fourteen years across digital agencies, startups, and enterprise teams in Melbourne and Berlin. I know what it takes to get technology working inside real businesses at any scale. I am Melbourne-based and work on-site with local teams.

In the last year, the shift has been dramatic. I built three full-stack applications and more than five prototypes in five months. Delivery speed has accelerated, but the real advantage now comes from identifying the true bottlenecks in real workflows and applying the most efficient fix.

Digital agencies are under pressure to extract value from AI, but the path is noisy. Most teams land in one of three places: unsure what AI can do, too busy to implement it, or burned by tools that never stuck. The gap is most obvious in agency work, where a huge share of junior tasks are repeatable and AI-ready: keyword and content research, competitor audits, brief creation, report formatting, QA checklists, and internal handovers.

SornaLabs closes that gap: one focused day, one specific workflow, one working system by that afternoon. When it needs to run without your involvement, we deploy it on WorkflowAgents.app.